If you are a small businessman or entrepreneur, the type of marketing that you’ll be mostly using to get customers for your business is direct response advertising. So what exactly is direct response marketing? The direct response marketing agency is essentially a type of marketing designed to generate a direct reaction or response from consumers.
This response can be easily measured and attributed to a particular advertisement that created the results. Direct response marketing could be delivered through the several forms of TVA Media Group like direct mail, newspaper ads, magazine ads, direct response TV, direct response radio, print advertising, telemarketing, catalogs, and the internet.
Direct response advertising is different from traditional picture marketing done by the big companies like General Electric, Geico etc. The main important purpose of picture marketing is to increase awareness of the brand and remind the customer that you exist in the market.
The idea is that the more the advertisement is seen, the more it seeps into and becomes embedded in the consciousness and sub-consciousness of the customer which hopefully will result in a purchase. The majority of the image advertising that exists now is hard to quantify as it doesn’t attempt to elicit a direct response from the consumer.
For example, although The Geico commercials are absolutely funny, can the company actually measure the outcomes of their efficacy in terms of sales? No, they cannot. They can’t say hey we ran the commercial with the talking lizard and as a result we made X amount of sales. So why do they do it if they can’t measure the results? The immediate response is that they have the cash to do so. Their marketing budget is huge and they figure it’s a good way to sell insurance. How many people are going to see and be curious about a commercial which blandly talks about the advantages of insurance?
Unfortunately, for many small business owners and entrepreneurs they become misguided and attempt to follow and emulate how the big businesses do their marketing. Image marketing does not work for the small business owner or the entrepreneur mainly because it requires saturation of the market to reach the consciousness of the market you are attempting to target. Save yourself the time, energy and money and don’t engage in this form of advertising if you don’t have millions in your marketing budget. Therefore it is a good idea to engage in direct response marketing. Look for more information about digital marketing at https://en.wikipedia.org/wiki/Digital_marketing.